Chef Jang

Tools : Photoshop, Illustrator

The logo was designed with an emphasis on expressing fresh seafood and enhancing the brand image of the customer that emphasizes healthy food. It was designed to give a feeling of ‘healthy intestines made by the chef’ and ‘delicious intestines in which ingredients are harmonized’ by grafting illustrations so that the chef’s character and the ingredients of the brand’s representative products are connected in a line.